CALL OR TEXT : 705-768-5130



  • Illume Room
  • Illume Room


How long does it take and what does it cost?

The teeth whitening process consists of four 15 minute increments ( maxing out at 4 sessions in a single visit). Gel is removed and reapplied each time before relaxing under the laser for an additional 15 mins. You decide when to stop based on your goals.


ONE 15 min session = $99+tax 

TWO 15 min session= $149+tax 

THREE 15 min session= $174+tax 

FOUR 15 min session= $199+tax 

Do a lot of people get their teeth whitened?

Cosmetic Teeth Whitening is the #1 requested treatment procedure in a dental office, and is second only to hair treatments in the beauty world. More people than you might imagine have their teeth whitened. A nice bright white smile can make a big difference in the way a person feels about themselves, and can help boost confidence in almost any social setting.


What will I experience during this procedure?

You may feel a slight tingling, bubbling or effervescence against your teeth for the first few minutes. This is normal and is the sign that the gel is producing the oxygen that does the work of bleaching.


Does the process cause damage to teeth enamel?

No, research has shown that bleaching with peroxide-based gels does not harm the enamel on peoples’ teeth. This type of bleaching has been done for over twenty years, even with stronger whitening gels than what illume room uses, and no damage to enamel has occurred.


Does the whitening process or gels do any damage to the nerves in teeth?

No, the scientific literature shows  that neither the gel nor the light that illume room uses will cause any nerve damage.

Does the whitening gels that we use cause harm to any dental restoration, such as fillings, bonding, crowns, bridges, partials, dentures, veneers, or implants?

Again, professional dental research has shown that this process will not harm currently used dental restorative materials.


How long will my teeth stay white?

One to two years is possible and depends greatly on the client’s lifestyle and habits. If one drinks a lot of coffee, tea, dark soda, or red wine, or especially if one smokes, the results will not last as long. These individuals may have to repeat the process more often.

Is the procedure safe?

Yes. Extensive clinical research and trials have shown that Cosmetic Teeth Whitening is safe. Many dentists consider this process to be the safest cosmetic dental procedure available. Illume room does recommend that no one under the age of 18 years, nor any women that are pregnant or breast feeding, have this procedure done.

Who may benefit from the process?

Almost everyone can benefit from having his or her teeth whitened. Treatment results can vary and your laser tech can help clients determine if they are viable candidates for our processes. One should remember that one’s teeth cannot be bleached whiter than their genetically determined base shade. Certain types of staining from antibiotics or excess fluoride may not whiten as much as those without these discolourations.


Who shouldn’t do this process?

We recommend seeing a dentist first before bleaching to those clients that haven’t seen a dentist in 2 or more years, have open unfilled holes in their teeth, or who have untreated gum disease.


Which starting teeth shades respond best to teeth whitening?

In general, if your teeth are stained yellow it will be easier to whiten them. Gray teeth are harder to whiten and don’t respond as well as yellow-stained teeth. If one’s genetically determined base teeth colour is yellow (that is, not stained yellow), then those teeth will be considerably harder to bleach white.


Can anyone bleach their teeth so they become “snow-white?"

Some people are born with close to snow-white coloured teeth, but most have varying shades of yellow, grey, or a combination of both. Cosmetic Teeth Whitening does produce some astounding results, and many will say, “Wow!” after their whitening procedure is completed. The vast majority of our clients are extremely pleased with their results.


I haven’t seen a dentist in 2 (or more) years. Is it OK for me to proceed today with teeth whitening?

No, we recommend seeing a dentist first before bleaching. After that amount of time of not seeing a dentist, many unfavourable conditions could exist in one’s mouth, and they might not even be aware of those problems. When in doubt, always see a dentist first.


I have crowns (caps) or veneers (bonding) on my front teeth. What will this process do to them?

The bleaching will not change any of these restorations intrinsic (inside) colour, however, it may remove some extrinsic (outside) stains. The procedure will not harm dental restorations. If one’s natural teeth are yellower than the restored teeth, then whitening may bring the natural teeth closer in shade to the restored teeth. If the restored teeth are yellower in colour, then bleaching will only make the difference in shade greater between them and their naturally coloured counterparts. In this case, one may want to bleach first, then have the restorations redone by their dentist to match the newly bleached colour. This, however, can lead to expensive and extensive dental work, so again, consult a dentist first.

I have oral piercings or I have braces on my teeth (or a fixed wire retainer). Can I do this process?

If you are in active orthodontic treatment and have bands and/or brackets bonded or cemented to your teeth, please wait until after completion of treatment and all appliances have been removed before commencing any bleaching treatment. A lower tightly bonded lingual (tongue-side) wire retainer that was placed by an orthodontist after regular orthodontic treatment is fine to have in your mouth while bleaching is done.
All oral piercings (tongue, cheeks, lips, or nose) must be removed prior to having any teeth whiting treatments done.


Can I do this process if I have open holes (cavities) in my mouth that haven’t yet been filled by my dentist?

Again, the answer to this question is that these individuals need to be seen by their dentist first and have the condition permanently resolved prior to any form of teeth whitening.

My dentist told me I have gum disease that he hasn’t treated yet. Can I do this?

The condition needs to be treated and under control by a dentist before any bleaching is considered; once under control and with the approval of one’s dentist, teeth whitening could then be done.


Is the process I get from you today being performed by a dentist?

No, the Lab Owner/Dealer is not a dentist or dental professional. He or she has been trained and certified in the SmileLABS™ system and can assist you in the self-administration of our products and services, but
will not render dental opinions, give dental advice, or otherwise pose as a dentist or practice dentistry.


Is this the same type of bleaching gel that is used by my family dentist?

Yes, we use the same type of peroxide-based bleaching gels as a dentist, but the gels we use are of a lower strength than what a dentist typically uses. We do get the same or better results as a dentist in less time, however, depending on the type of treatment the dentist chooses to use.

Do dentists use these same products or procedures?

Yes, some dentists use these  gels, lights, and systems. They do, however, tend to charge more for their use of these products.


What causes teeth to discolour or become yellower?

The causes are many. The most common are natural aging and the prolonged consumption of staining agents such as tobacco, coffee, tea, red wine, dark-coloured soda, and staining foods like mustard, tomato sauce, or blueberries. A good rule to go by is that if it will stain a white handkerchief or white t-shirt, then it may similarly stain your teeth.


Other people may have a different type of staining that occurs when the permanent adult teeth are forming, typically at age 5 through 12. When children of this age group are exposed to excessive fluoride, tetracycline or other antibiotics, certain embedded and permanent stains or discoloured tooth formations may occur. These types of “tooth-formation” stains do not respond well to any form of bleaching. These individuals should consult their dentist for other options, such as bonding, veneers, or crowns.

Are there any side effects to having the process done?

Some people may feel a slight tingling sensation or have minor discomfort during or after a teeth-whitening session. A few may have white spots on their gums as well. These effects are transient and quickly dissipate with a few minutes or so. Most people report no discomfort or sensitivity at all during or after their treatment. Different people react in different ways to chemicals and treatments, and this holds true for Cosmetic Teeth Whitening procedures as well as bleaching products.


We recommend that if a client is experiencing pain or discomfort during the bleaching process, they should discontinue the treatment immediately and consult their dentist as soon as possible as this may indicate an undiscovered
or unknown problem that might be occurring in their mouths.

How long before I can eat or drink anything after completing this process?

We recommend that one should avoid eating or drinking any stain-causing foods or beverages for at least 24 hours. If you need to drink these beverages during this time, use a straw to avoid a lengthy contact time with your teeth.

How does the light differ from the smaller hand-held ones I’ve seen that come with some of the take home kits sold at Wal-Mart, Walgreens, or CVS stores?

For the most part, the light’s wavelength is approximately the same as ours, but the intensity of these small hand-held lights is much lower and therefore will not work as well or as fast. These lights also come with kits using carbamide peroxide, which does not react as well or as fast as hydrogen peroxide gels do with the addition of a light. The light in this case is more of a gimmick than an actual aid to bleaching, and can help cause the price of these take home kits to be higher than need be.

I have dental insurance. Is the chairside light-assisted  Cosmetic Teeth Whitening procedure covered by dental insurance?

No. We are not aware of any dental insurance that has a covered benefit for Cosmetic Teeth Whitening.

Is there any alcohol in this bleaching gel?

No, there is no alcohol in our bleaching gels. 

What if I get sensitivity after the process?

It is our experience that even though it is unlikely that you will have any discomfort from laser teeth whitening, if it does occur, we would recommend the use of Sensodyne-type toothpaste be used after bleaching. You could also use over-the-counter analgesics such as acetaminophen or ibuprofen, if you can take those products safely.


What kind of results can I expect from your process?

Everyone’s teeth are different. We all have different body chemistry, dental health, genetics, etc. Most people will experience a 3-4 shades whiter difference with a 15-minute treatment, and 7-8 shades difference with a double (two back-to-back 15-minute regimens) treatment session. Overall, 98% of our clients are absolutely thrilled and ecstatic about their treatment results. The “WOW!” factor is huge.

What makes this procedure and products superior to all other types of teeth whitening that is available today?

We use only the finest Made-in-the-USA bleaching gels manufactured to our proprietary formula. We use a high intensity, cold blue visible spectrum light that puts off no heat to cause tooth nerve inflammation. This hydration also prevents tooth nerve inflammation, which can lead to strong teeth sensitivity. Ours is the only system on the market that combines these three factors to give our clients the best, fastest, and whitest results with virtually no unpleasant side effects.


Is this better than over-the-counter strips or whitening toothpastes?

If one considers speed of action as a primary desirable feature of a teeth whitening system, then the results obtained with our system are better than strips or so-called whitening toothpastes. The toothpastes available today have a very minor whitening potential as compared to our system. They only slightly lessen extrinsic, not intrinsic, stains. Strips will whiten teeth, but they take a month or more to complete treatment and have a known high occurrence of teeth sensitivity.

What do the different percentages of bleaching gels mean?

For example, a 36% carbamide peroxide gel eventually breaks down into a 10-12% hydrogen peroxide in the mouth. It is the eventual hydrogen peroxide concentration that matters because only in this form can it release the oxygen necessary to perform the actual chemical process of bleaching.

The part of my teeth near the gums isn’t as white as the rest of the teeth even after bleaching. Why is this?

The teeth usually have a seamless whitening transition zone from whiter near the biting surface of the tooth to less white near the gum line. This is normal and is an expected result because the tooth enamel is thinner near the gum line and will show through some of the tooth’s naturally yellower inner dentin layer. It is this slight transition that makes the tooth appear to be more natural and not just a monochrome “Chiclet” of a tooth, which looks very unnatural.


I have small white spots on some of my front teeth. How will bleaching affect these spots?

It is normal that certain areas of a tooth that are decalcified will respond and whiten more rapidly than the surrounding tooth structure. The rest of the tooth eventually catches up with the spots and will become more uniform in color as one continues to bleach.


Will this treatment fix my tetracycline stained teeth?

Tetracycline stained teeth are caused by the uptake of this antibiotic into the enamel while the tooth is newly forming at the ages of 5-12 years. The staining looks like there are grey to tan “banding” layers in the tooth. This type of staining is very difficult to correct with Cosmetic Teeth Whitening. We recommend that the customer see his or her dentist to have this staining treated by more extensive, aggressive bleaching or by covering the staining with the placement of veneers or crowns.

I have splotchy teeth with mottled tan, brown, and white spots on them, especially the front ones. Will this process repair this?

No, this type of staining is known as fluorosis. It was caused by the uptake into the enamel of excessive amounts of fluoride while the customer’s permanent teeth were forming, again between 5-12 years of age. We recommend that the client seek the advise of their dentist to correct this problem. Cosmetic Teeth Whitening will not help excessively fluorosed teeth.